Trade, Secretariat of the National Brand programme and Vietnam News
Agency (VNA)’s daily Tin Tuc (News) signed a cooperation agreement in
Hanoi on October 18.
Speaking at the ceremony, Deputy Minister of Industry and Trade Nguyen
Thanh Bien said that the agreement would improve business awareness of
building and developing brand names, protecting Vietnamese brand names
at home and abroad and help the public better understand the necessity
of the programme.
Under the agreement, the daily Tin
Tuc and Secretariat of the programme would open a column in the
newspaper and hold at least two relevant seminars or events per year.
VNA’s Deputy General Director Ha Minh Hue stressed
that as the sole national news agency and a reliable strategic
information channel of the State and Party, VNA had advantages as a
bridge to bring information about businesses and products to consumers
at home and abroad.
The programme aims to build
Vietnam’s image as a country of prestige, showcase its diversity in
high-quality goods and raise the competitiveness of Vietnamese brand
names in domestic and international markets./.
