New Metro wholesale center starts up in Binh Dinh

Randy Guttery (R), managing director of Metro Cash & Carry Vietnam, and guests take a tour of the newly opened Metro wholesale center in Binh Dinh Province - Photo: Minh Thuan

HCMC - German-invested wholesale chain operator Metro Cash & Carry on Wednesday opened its eleventh outlet in the central province of Binh Dinh as it is keeping expanding its operations countrywide.

The US$14-million Metro Quy Nhon center, covering over three hectares in Ghenh Rang Ward, Quy Nhon City, is the company’s second on the central coast after the one in Danang City with a total area of 5,600 square meters.

The store stocks more than 25,000 food and non-food items and targets business customers in Binh Dinh Province and neighboring provinces in central Vietnam, according to the company.

Hotels, restaurants, caterers, service companies and offices are the target customer groups of Metro Cash & Carry Quy Nhon, the company said, adding the new center employs 400 people.

“Small and medium businesses play an important role in the emerging economies like Vietnam,” said Randy Guttery, managing director of Metro Cash & Carry Vietnam. “The progress of our business in Vietnam proves that the B2B (business-to-business) cash & carry wholesale concept of Metro is unique to the country’s economy and its business communities.”

Metro Cash & Carry opened its first outlet in Vietnam in 2002. Its current 11 wholesale centers are located in HCMC, Hanoi, Haiphong, Danang, Can Tho, Bien Hoa (Dong Nai), Long Xuyen (An Giang), and Quy Nhon (Binh Dinh). There are also two distribution platforms with one in Binh Duong and the other in Lam Dong.

One more wholesale center is under way in Binh Duong Province and it is slated for opening this year.

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Metro Cash & Carry opens wholesale center in An Giang

Visitors flood the new Metro Cash & Carry Vietnam wholesales center in An Giang Province - Photo: Quoc Hung

HCMC - German-invested wholesale chain operator Metro Cash & Carry opened a wholesales center in An Giang Province last week, the second wholesales store in the Mekong Delta by the group after the first one in Can Tho City.

The new center in Long Xuyen City brings to ten the number of its wholesale facilities nationwide, including three in HCMC.

The wholesale center Metro Cash & Carry Long Xuyen, located at 414 Tran Hung Dao Street, is developed at a cost of US$18 million and covers more than three hectares. It stocks over 25,000 product lines, both food and non-food items.

The center, which creates more than 400 new jobs, will also provide a positive stimulus for the consumer goods industry as up to 95% of the goods will be procured in Vietnam, according to the company.

Vuong Binh Thanh, vice chairman of An Giang Province, emphasized in a statement the importance of Metro’s business-to-business (B2B) wholesale to his province’s economy which is trade-and-service based.

“Not only being a big tax payer, a Metro center will also benefit both our local producers and our business holders by its huge and price competitive assortments. Every year, An Giang Province has around five million tourists that bring Metro big and stable sales opportunities,” he added.

Metro recognized the potential of the Mekong Delta region when it opened its first Cash & Carry wholesale market in Can Tho City in 2004. The Mekong Delta region has become the biggest fresh food supplier of Metro Cash & Carry wholesale system.

“Metro’s success in emerging economies like Vietnam has proved the uniqueness of Metro’s B2B self-service wholesale model. A Metro Cash & Carry wholesale center benefits the local economy and its community,” said Randy Guttery, managing director of Metro Cash & Carry Vietnam.

He added that “Metro Long Xuyen is new milestone of the cash & carry wholesale concept in Vietnam and is again emphasizing our Metro’s long term commitment to Vietnam.”

The company is developing two more new wholesaler centers, one in Binh Dinh Province’s Quy Nhon City and the other in Binh Duong Province for opening in this year.

At the grand opening ceremony, Metro Cast & Carry Vietnam also handed the province a Metro cheque worth nearly VND200 million to support buying health insurance for the province’s needy people.

Metro Cash & Carry opened its first wholesale center in Vietnam in 2002. On Friday the company is operating ten wholesale centers in HCMC, Hanoi, Haiphong, Danang, Can Tho, Bien Hoa - Dong Nai and Long Xuyen – An Giang and two distribution platforms in Binh Duong and Lam Dong.

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