Promotion month sees hefty sales revenue

Customers inspect water melons at Big C Hoang Van Thu store. Retail outlets in HCMC have reported stronger sales since the 2010 Big Sale promotion started early this month - Photo: Minh Tam

HCMC – Supermarkets and shopping centers in HCMC have reported an upsurge in sales from last year since local government launched the 2010 month-long sales promotion early this month.

Most retailers reported revenue growth of between 20% and 100% in the first half of September while the number of shoppers was also higher. Sales revenue of Co.opMart stores leapt 30% while Zen Plaza, Vissan and Fahasa soared 100%, 23% and 20% respectively.

Retailers reported August sales rises of 5% to 20% but early this month their sales rocketed 30% to 200% depending on areas as the Big Sale program started in coincidence with the long National Day holiday.

Sales at Nguyen Kim and Thien Hoa electronics supermarkets grew 200% on September 2.

Retailers said at a meeting with the city’s Department of Industry and Trade last week that the increased publicity for the promotion had contributed to the success.

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