stirred up this market segment in Vietnam, the Dau Tu (Vietnam
Investment Review) newspaper reports.
Early this
month, an affiliate of the CCL Products Group, one of India 's leading
coffee processors and exporters, Ngon Coffee Company Limited, started
construction of its plant in Cu Kuin district in the Central Highland
province of Dak Lak , the premier coffee growing region in the
country.
It is the first foreign invested instant coffee processing project in the province.
Huynh Thi Chien Hoa, deputy director of Dak Lak province's Department
of Planning and Investment, said Ngon Coffee Company Limited's 18
million USD project covers 24ha and will source all raw materials from
the province.
The factory, which will churn out
10,000 tonnes of high-quality instant coffee per year, is expected to
come online next July, she said.
The Vietnam Coffee
and Cacao Association (Vicofa) quoted Alan Kaiser, director of the US
National Coffee Association's External Relations and Communications, as
saying American coffee giants like Starbucks, Dunkin' Donuts and Kraft
Foods had shown keen interest in Vietnamese coffee during meetings with
local exporters held this June in New York .
In
April, Bloomberg News quoted Starbucks CEO Howard Schultz as saying the
company expected to have "thousands of stores" in China and to enter
Vietnam and India in the coming time.
Also in
April, Singapore-based Olam International, a global supply chain player
in agricultural products, opened its 50 million USD instant coffee
processing plant in Long An province's Nhut Chanh Industrial Park
after two years of construction.
The 5.3ha plant with 500 local workers is run by Olam's subsidiary Cafe Outspan Vietnam Company Limited.
Olam's representative Raz Kuma said the plant will annually produce
4,000 tonnes, and double output by 2012 based on a further investment of
20 million USD.
Its products will be exported to Europe, Russia , Japan and the Middle East , he added.
Olam operates six coffee and spice processing factories in Vietnam .
Vietnam was the world's largest producer of robusta coffee, the
main ingredient for soluble coffee. Moreover, the Vietnamese Government
allows the import of coffee beans from other countries, Kuma added.
"The country is also the most cost-competitive producer," he said.
In January, Japan-based Mizuho Corporate Bank signed an agreement to
provide credit to Vietnam 's leading coffee exporter, Vinacafe
affiliate Tay Nguyen Coffee Import-Export and Investment Joint Stock
Company, to help finance further expansion of its trademark in the
Japanese market through Japanese importer Marubeni.
According to Vicofa, five of 10 biggest enterprises trading in coffee
beans worldwide are now present in Vietnam either independently or
as joint ventures.
These enterprises are reported to purchase around 30 per cent of Vietnam 's annual coffee production./.
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