Friday, September 17, 2010

Shoe exports stride towards lucrative year

Domestic shoemakers expect to export goods worth 5.4 billion USD by the year-end, industry leaders say.


Nguyen Duc Thuan, chairman of the Vietnam Leather and Footwear
Association (Lefaso), said at a press conference last week that more
than 500 leather-shoe makers were confident that the industry's export
value would reach record figures this year.


The confidence was based on actual market conditions, Thuan said.


In 2009, the industry exported shoes worth 4.1 billion USD despite
several difficulties caused by the global economic recession.


In the first seven months of this year, its export earnings climbed to 2.79 billion USD, up 15.3 percent year on year.


Members still held many high-value export contracts from now to the year-end, he said.


Over the last few years, the industry has grown by 10 and 15 percent
per year, and emerged as the country's third largest export earner. It
would strive to maintain the momentum this year, Thuan said.


Diep Thanh Kiet, vice chairman of the HCM City Leather and Footwear
Association, said Vietnam was the world's fourth biggest exporter of
leather footwear, with major overseas markets being the US and Japan.
These markets each year consumed about 120 and 125 million
made-in-Vietnam footwear, he said.


Industry leaders said some favourable conditions had helped them do well in the international market.


Thuan said the industry had a highly professional and skilled workforce of about 650,000 people.


Countries whose per capita GDP was less than 4,000 USD per year would be able to be remain competitive for some time, he said.


In Vietnam , he said, per capita GDP was predicted to stand at 3,500
USD per year until 2020. This means that the domestic leather-shoe
industry still had potential to compete with those in regional
countries, he added.


Another favourable condition for the
domestic shoe industry to keep its growth is that demand for leather
footwear was still very high.


Worldwide, about 17 billion
pairs of shoes are produced every year, of which six and seven billion
were manufactured under export contracts.


Thuan said that
despite the favourable conditions, the domestic leather-shoe industry
also faced several obstacles to meeting its development potential.


The industry was heavily reliant on imported materials and accessories.
The capital that shoemakers needed to buy materials accounted for up to
60 percent of the total value of a product, he said.


There were just 20 enterprises in the country involved in the leather
tanning industry so they would not be able to supply enough processed
leather for shoemakers, Thuan explained.


A representative
of the Vietnam Leather-Shoe Joint Stock Company (Vina-Giay), also said
one of the biggest problems facing the industry was poor tanning
capacity and skills.


Meanwhile, shoemakers and suppliers
of materials and accessories were yet to establish close co-operation
with each other, he said.


Another limiting factor for the
industry was that Vietnamese shoemakers were paying inadequate attention
to the lucrative domestic lucrative market, said Vu Van Cham, chairman
of the HCM City Leather and Footwear Association.


Half of
the domestic market was now occupied by foreign shoemakers, which made
domestic shoemakers over-reliant on export manufacturing contracts, and
they suffered badly when overseas markets fluctuated, Cham said.


Up to 97 percent of the Vietnamese shoemakers are small and
medium-sized enterprises who find it difficult to develop hi-tech
production infrastructure and implement high-value contracts, he said./.

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