strategies in face of flagging demand, said real estate consulting and
services firm Savills Vietnam.
Prior to the financial crisis, developers could sell units without much
effort due to soaring demand, but they now had to turn to sales
promotion programmes to turn over unit and meet sales targets, Savills
said.
Indochina Land Ltd Co, developer of the Indochina
Plaza Hanoi project, recently announced a trade promotion programme for
customers who buy apartments in the Xuan Thuy Road complex. The
Mullberry project in Ha Dong District also has a programme in
co-operation with a bank offering financing to buyers of apartment
units, while the Richland Southern project has set up a preferential
payment policy for customers.
Indochina Land sales
manager Michael Piro also said his company often provided information to
customers about the construction progress of projects, information they
often expected to know before putting down a deposit.
Vu
Xuan Thien, deputy head of the Ministry of Construction's real estate
marketing department, said prices of the luxury apartment market were
mostly stable, with prices rising for a few projects in prime locations.
Luxury apartments in Hanoi were currently selling at 2-3,000
USD/sq.m.
Savills predicted that real demand in the luxury
apartment segment would continue to be high in the medium- to long-term
due to improved living standards, rising per-capita incomes, and steady
rates of population growth and urbanisation./.
No comments:
Post a Comment