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| Hans-Peter Borgh (R), ANZ head of Affluent Banking in Asia Pacific, gestures while introducing the private lounge to meet customers of the Signature Priority Banking at the bank’s transaction office at the Kumho Asiana Plaza on Monday - Photo: Thuy Trieu |
Signature Priority Banking provides full banking and wealth management services for customers in Vietnam who has assets greater than US$50,000 in terms of deposit, investment, and insurance products at the bank.
Hans-Peter Borgh, ANZ head of Affluent Banking in Asia Pacific, told a press meeting on Monday that the middle-income class in Vietnam was growing very fast in recent years and he forecast the number of clients using Signature Priority Banking of ANZ would also grow strongly in the future.
According to ANZ’s research, middle-class families in Vietnam was seven million in 2003 and the number will grow to 25 million by 2013, Borgh said. He also added that “the core of our service is a relationship manager who is dedicated to understanding each customer’s entire banking needs, from their preference for every day transactions to their wealth management plans for the future.”
Features of the new banking service of ANZ include Signature Priority Banking debit card with access to more than one million locations worldwide and credit card, and 24-hour phone and Internet banking. Other conveniences include full banking and wealth management services such as savings, current accounts, structured products, and bancassurance, and access to investment specialists, and regular seminars on investment strategies organized by the bank.
Entering Vietnam in 1993, ANZ now has a foreign-owned bank in Vietnam with 10 outlets nationwide. The Signature Priority Banking service has been introduced in Hong Kong, Taiwan, Singapore, Indonesia, and China.
