 |
| Nick Jonsson of Sophie Paris Vietnam shows the catalogue featuring the company’s fashion products at the news briefing in HCMC on Wednesday - Photo: Mong Binh |
Nick Jonsson told the Daily at a news briefing in HCMC on Wednesday that Sophie Paris Vietnam was giving the final touches on a showroom in HCMC’s District 3 to display the company’s fashion products mostly made in Indonesia and based on French styles.
Jonsson said Sophie Paris Vietnam was aiming to officially launch a wide range of handbags, wallets, watches and accessories by the end of this year. The company will later bring cosmetics and textiles into this potential market.
As Sophie Paris Vietnam targets medium-income people, the company will launch products with prices ranging from some VND200,000 to VND1.2 million per item. Jonsson said the first catalogue of products for the Vietnamese market would be printed soon and that customers would pay prices going with the products they wanted on this catalogue.
The first catalogue for Vietnam features almost 250 fashion products and a new catalogue will come out every two months. Jonsson said Sophie Paris would further gauge the market demand for its items before introducing more suitable products to the market that the company started to look at six years ago.
“The retail industry is growing quite fast in Vietnam at the moment and I have heard the growth figure of around 25% expected for this year,” Jonsson said. “We know that some segments such as fashion are booming even more so, particularly in the developing world including Vietnam.”
Around 150 people are interested in selling Sophie Paris products in Vietnam, Jonsson said. He added the company targeted US$2 million sales in the first year and 10,000 members in this market.
Founded in Indonesia’s capital of Jakarta in 1996, Sophie Paris has since expanded its presence to the Philippines, Morocco and now Vietnam. The multilevel marketing fashion company reported global sales of over US$100 million this year and more than 100,000 active members worldwide.
Sophie Paris fashion items cover handbags, clothing, accessories and shoes bearing such brands as S.A.S, SOPHIE MARTIN, SMART’TEEN, IN 2 XS, and SOPHIE FOR KIDS. The company also has skincare and haircare products for women and men.
