Unique design key to Japanese market

A woman makes handicrafts for export in Ha Noi's Chuong My District. – VNA/VNS Photo Dinh Hue

HA NOI — While Japan stands as one of Viet Nam's largest importers of handicrafts, there is still potential to further increase sales in that particular market, according to Do Kim Lang, deputy director of the Trade Promotion Agency under the Ministry of Industry and Trade's.

Speaking at a conference held yesterday, Lang urged local handicraft producers to continue to study Japanese customs and learn their market demands in order to maximise business opportunities.

Improving quality and diversifying designs should be the top priority as competition for Vietnamese arts and handicrafts continued to rise, Lang said.

Kohei Takata, a leading expert in the Japanese design industry agreed. He said design was the biggest challenge facing Vietnamese handicraft producers.

If the country intends to conquer the Japanese market, the Vietnamese must export products in alignment with the design standards of Japanese consumers. In addition, Vietnamese producers need to improve the abilities of their designers.

Managing director Setsuko Okura of Japan's Osmic Limited Company said Viet Nam should decide whether it will produce and export large quantities of handicrafts or whether it will focus on producing smaller quantities of unique products with the potential for higher export prices. Okura noted that unique products were more aligned with Japanese consumer taste.

Other trade experts at the conference said that companies needed to pay closer attention to meeting delivery deadlines, maintaining product quality and complying with import regulations.

They should also take advantage of the information resources provided by trade promotion agencies in order to have up-to-date information on the Japanese market.

Viet Nam is targeting US$150 million worth of arts and handicrafts to be exported to Japan this year, which would account for 4 per cent of the Japanese demand. This figure is lower than Viet Nam's potential in this sector.

Lang concluded the conference by assuring companies that the Trade Promotion Agency would continue to support exports to Japan and South Korea. — VNS

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China cassava traders seek partners

More than 30 Chinese cassava importers and suppliers of cassava processing technology have met local businesses in Ho Chi Minh City to exchange information and seek business partners.

The meeting was arranged by the Trade Promotion Agency under the Ministry of Industry and Trade, the China Trade Office in Vietnam , the China Cassava Starch Industry Association and the Vietnam-China Trade Promotion Centre.

Cassava, an edible root, has become an increasingly profitable export for Vietnam due to growing demand in foreign markets, said Le Xuan Duong of the Trade Promotion Agency.

Mainland China is the biggest importer of Vietnamese cassava, accounting for 90 percent of the industry's export volume, followed by the Republic of Korea and Taiwan , Duong said.

With the huge demand for cassava used to produce food, animal feed and ethanol-blended petrol, China every year needs to import more than six million tonnes of cassava to meet its production needs, he said.

Vietnam has more than 500,000ha under cassava cultivation and an output of more than nine million tonnes of fresh cassava a year.

Of this, it annually exports more than four million tons after meeting domestic demand.

Vietnam 's cassava exports are mostly starch powder and dried chips, Duong said.

Last year, the country earned US$800 million from cassava exports, double that of pepper shipment revenues.

However, Vietnam was only able to export 1.14 million tons of cassava worth $307 million in the first six months of this year, down 52.4 percent in volume and 12.8 percent in value compared to the same period last year.

Duong attributed this decline mainly to local traders setting prices too high, pushing importers to buy from other countries.

Wen Yu Ping, Chairwoman of the China Cassava Starch Industry Association, said China was a huge market for cassava chips and starch, but most cassava products in Vietnam were produced on a small-scale, making it difficult for Chinese importers to purchase in large volumes. She suggested that the Vietnamese Government regulates standards for cassava export and reduce the number of brokers involved in purchasing the products. These measures will facilitate import, export activities between two sides, she said.

Until recently, people were reluctant to grow cassava because they thought that it caused soil degradation and generated low profit, said Tran Cong Khanh, an expert from the Institute of Agricultural Science for Southern Vietnam .

The situation has changed after the introduction of new cultivation techniques and high-yielding varieties, he added.

Cassava is now an important source of income for small farmers in many provinces, Khanh said.

Cassava area and output have increased strongly in the last decade, from 234,000ha in 2000 to 560,000ha in 2009, with yields increasing from 8.6 tonne per ha in 2000 to 16.8 tonne per ha in 2009.

The crop has helped farmers in many areas escape poverty, Khanh said.

But the rapid development of cassava production has also raised environmental concerns because the soil is exhausted after two or three crops.

The sector therefore needs to adopt appropriate cultivation techniques to maintain output and protect the soil, Khanh cautioned.

 

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China cassava processors seek partners

More than 30 Chinese cassava importers and suppliers of cassava
processing technology met local businesses on Sept.7 in HCM City to
exchange information and seek business partners.

The meeting was arranged by the Trade Promotion Agency under the
Ministry of Industry and Trade, the China Trade Office in Vietnam ,
the China Cassava Starch Industry Association and the Vietnam-China
Trade Promotion Centre.

Cassava, an edible root, has
become an increasingly profitable export for Vietnam due to growing
demand in foreign markets, said Le Xuan Duong of the Trade Promotion
Agency.

Mainland China is the biggest importer of
Vietnamese cassava, accounting for 90 percent of the industry's export
volume, followed by the Republic of Korea and Taiwan , Duong
said.

With the huge demand for cassava used to produce
food, animal feed and ethanol-blended petrol, China every year needs
to import more than six million tonnes of cassava to meet its
production needs, he said.

Vietnam has more than
500,000ha under cassava cultivation and an output of more than nine
million tonnes of fresh cassava a year.

Of this, it annually exports more than four million tonnes after meeting domestic demand.

Vietnam 's cassava exports are mostly starch powder and dried chips, Duong said.

Last year, the country earned 800 million USD from cassava exports, double that of pepper shipment revenues.

However, Vietnam was only able to export 1.14 million tonnes of
cassava worth 307 million USD in the first six months of this year, down
52.4 percent in volume and 12.8 percent in value compared to the same
period last year.

Duong attributed this decline mainly to local traders setting prices too high, pushing importers to buy from other countries.

Wen Yu Ping, Chairwoman of the China Cassava Starch Industry
Association, said China was a huge market for cassava chips and
starch, but most cassava products in Vietnam were produced on a
small-scale, making it difficult for Chinese importers to purchase in
large volumes. She suggested that the Vietnamese Government regulates
standards for cassava export and reduce the number of brokers involved
in purchasing the products. These measures will facilitate import,
export activities between two sides, she said.

Until
recently, people were reluctant to grow cassava because they thought
that it caused soil degradation and generated low profit, said Tran Cong
Khanh, an expert from the Institute of Agricultural Science for
Southern Vietnam .

The situation has changed after the introduction of new cultivation techniques and high-yielding varieties, he added.

Cassava is now an important source of income for small farmers in many provinces, Khanh said.

Cassava area and output have increased strongly in the last decade,
from 234,000ha in 2000 to 560,000ha in 2009, with yields increasing from
8.6 tonne per ha in 2000 to 16.8 tonne per ha in 2009.

The crop has helped farmers in many areas escape poverty, Khanh said.

But the rapid development of cassava production has also raised
environmental concerns because the soil is exhausted after two or three
crops.

The sector therefore needs to adopt appropriate
cultivation techniques to maintain output and protect the soil, Khanh
cautioned. /.

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