Martin Yan named ambassador for new fish sauce

World-famous chef Martin Yan of the US, named the brand ambassador for the new Kabin fish sauce, poses at the launch of the product in HCMC last Thursday

Photo: Photo courtesy of Hong Phu Co

Fish sauce maker Hong Phu Co has introduced the Kabin brand and unveiled a brand ambassador for it – the world-renowned chef Martin Yan of the US.

The Binh Thuan Province-based company said the product is the first in Vietnam to use ultra-high temperature sterilization technology used in milk processing.

There are three versions of the fish sauce -- normal anchovy, salmon, and concentrated anchovy flavor – and all have received ISO 22000-2005 and ISO 17025/HACCP international food safety and sanitation certification.

“Fish sauce is a vital ingredient in Vietnamese cuisine, enhancing the taste and flavor of many dishes like pho, I’m proud of being the brand ambassador for the products”, said Martin Yan.

Hong Phu’s US$20.6 million plant, which is equipped with European and Japanese machinery, has an annual capacity of 96 million liters.

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