HCMC – Vietnam’s creative industry has remained weak since local companies have yet to pay due attention to creativity as an essential part in the production process, industry experts said at a seminar in HCMC.
Edward Gomez, design consultant at multinational Global Sources, told the “How Designs Influence Business Results” seminar last week, “To draw customers’ attention, the products should have typical and creative designs as well as useful functions.”
But local enterprises have not concentrated much on this aspect.
Tran Ngoc Danh, managing director of Arts & Design School, conceded local companies had not invested much in pattern designs because it required all sorts of things but finished products could not compete with those made in China, Thailand and Malaysia.
Creativity in Vietnam has been growing in the fields of advertising, fashion design, publishing, music, television and radio, but not interior decoration and industrial product design.
According to a survey carried out last December by Synovate Business Consulting, a global market research company, the creative industry contributes 7% of the world’s gross domestic product (GDP) and forecast 3% growth per year.
The seminar was organized by the British Council Vietnam and the HCMC Investment and Trade Promotion Center following the successful seminar “E-Technology Applications in Advertising and Communications”.
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