creating unique handicraft products in order to boost exports to the
Japanese market and increase their competitiveness over rivals from
China , India and Myanmar , say Japanese experts.
At a seminar on increasing handicraft exports to the Japanese market,
held in Hanoi on September 9, Setsuko Okura, Managing Director of the
Japanese company Osmic Ltd, said that after becoming more competitive
and attractive, many Vietnamese handicrafts have become popular in the
Japanese market. The use of Vietnam ’s embroidered bags has also
become trendy with young Japanese people.
She
stated that in recent years, the design of Vietnamese ceramic and
lacquer products has been vastly improved. However, to penetrate deeper
into the Japanese market, Vietnamese handicrafts must ensure two
factors: design and price.
According to Takata, a
leading Japanese designer, besides these two factors, Vietnam ’s
handicraft products must be unique and decorative.
He suggested that the Vietnamese government should introduce strategies
to train designers and encourage Vietnamese students to study design in
Japan to ascertain Japanese consumers’ tastes.
At the seminar, several Japanese experts chose 10 Vietnamese
handicraft producers to attend an exhibition themed “Lifestyle Vietnam ”
in Tokyo from November 30 to December 9 this year.
According to the Ministry of Industry and Trade , Japan is one of
Vietnam ’s major handicraft importers and is expected to import 150
million USD worth of Vietnamese handicrafts this year, accounting for 4
percent of the country’s total handicraft import value./.
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