percent this year as overseas demand has picked up, according to a
report by Kearny Alliance, a US-based nonprofit organisation which helps
businesses in developing economies.
The report was issued prior to the Global Sources' Private Sourcing Event, which will be held in HCM City on September 16.
It is expected to bring some of the world's biggest buyers, including
ICA, Arena, Next, Target AU, Metro and Canadian Tire HK, to meet with
quality Vietnamese suppliers.
"The fact that
big-name buyers with combined annual sales of more than 60 billion USD
are reviewing our suppliers' profiles in preparation for the Private
Sourcing Event highlights the competitiveness and quality of these
exporters," said Vu Ngoc Khiem, manager of Kearny's developing country
export-assistance programme.
Of the 97 percent of
surveyed suppliers who were optimistic about sales growth, 55 percent
expected sales to surge more than 10 percent this year.
According to the survey, export prices range from less than 15 cents
to more than 32 USD, depending on product, type of material and design.
Total capacity of the suppliers who responded to the survey was 40 million pieces per month, half of which were exported.
Cookware and kitchen accessories accounted for 86 percent and 10 percent of total output, respectively.
"Suppliers surveyed in the report said they were rolling out new
competitiveness strategies, including enhancing R&D with items made
of eco-friendly materials and keeping quotes unchanged to retain current
buyers and attract new customers," Khiem said.
One
supplier profiled in the report, Nguyen Xuan Phu, general director of
Sunhouse JSC, said: "Many buyers are coming back to our company
inquiring about nonstick and stainless steel cookware. This gives us
optimism about the increase in export sales for this year."
"We are excited about the opportunity to be a verified supplier on
Global Sources' B2B website and to meet buyers face-to-face at the
Private Sourcing Event here in Vietnam," he added.
Khiem said the surveyed suppliers also planned to emphasise traditional overseas markets.
"Close to two-thirds of them will focus on the EU, while a fifth will
target Asia-Pacific. The rest caters to North America," he said.
The Vietnam Sourcing Report: Kitchenware, one of a series of emerging
market sourcing reports by Kearny, featured profiles of 33 export
manufacturers, plus descriptions, prices and packaging details for 103
best-selling export products.
These included fruit
baskets, food trays, frying pans and disk racks made of metal, rattan,
wood, bamboo, ceramic, metal, plastic and other materials./.
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