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| Consumers buy fashion products at a supermarket in HCMC. Discounts for fashion products averaged out at 22% during September - Photo: Minh Tam |
In its overview of the sales month released on Wednesday, the department said the total promotional value amounted to VND296 billion, a hefty increase of 120% against the similar activity last year.
As many as 608 traders with 2,200 outlets participated in the sales program, increasing by 22.7% and 38% respectively. Most of the participating traders are trade centers, supermarkets, and marketplaces.
The department in its report said sharpest discounts belonged to cosmetics-fashion at an average 22%, followed by digital equipment and ICT devices at 18.5%, tourism-hotel and foods and beverages both at 16.2%, and household appliances at 15.9%.
Many traders reported sharp increases in sales during the month.
Saigon Co.op with its stores chain Co.opMart saw sales revenue increase 40% against the previous month and 50% year on year, while BigC witnessed the number of shoppers increase a staggering 110%. Other less-known supermarkets also reported agreeable growth rates, at 15-25% at Maximark, and 30% at Citimart.
Electronics centers were also big gainers in the month. Thien Hoa Electronics Shopping Centers reported an increase of 120% against August and 136% against the year-earlier period.
A highlight of this year’s sales program is the attraction of green products marketed by Unilever, Vinamilk, Colgate Palmolive, and Kido JS Company.
Revenues of these enterprises introducing green products at Saigon Co.op’s chain were said to increase by between 30% and 40% during the week-long showcase.
The Sales Promotion Month is a regular activity organized by the city’s Department of Industry and Trade in collaboration with the Department of Culture-Sports-Tourism to boost sales in September, when retail revenues often plunge. The annual activity was first organized in 2005.
