According to PricewaterhouseCoopers Global Entertainment & Media, over the
next five years, digital technologies will become increasingly widespread across
all segments of entertainment & media (E&M) as digital migration continues to
expand.
In Vietnam, the value of the E&M market approximately tripled in 5 years
from 2004 to 2009 and is expected to exceed US$ 2.3 billion in 2013. The overall
E&M compound annual growth rate (CAGR) of Vietnam is projected to be the highest
one in the world at 16.7% followed by Saudi Arabia/Pan Arabia at 15.1% and
Pakistan at 13%.
Online games have appeared in Vietnam E&M industry in recent years but its
potential has been confirmed. Online games market is now one of the most
promising markets to grow. Online game has two main forms: PC and console games,
and some giants of this industry in Vietnam are Nintendo, Microsoft, VTC Game,
Vina Game. According to statistics, every year a profit of Online games reach 36
billion US Dollars. Trend of this industry are inclined to spread in Asia region
and America is now the potential market!
As the national leader in Web-games industry, VTC Online is the first
company of Vietnam which has copyright to launch Online games in many Asian
countries such as: South Korea (Websam - 11/2009), Indonesia (Samkok - 3/2010),
Cambodia (Samkok - opening soon in 2010). America is a next step beyond the
boundary of the continent, realized “go Global” strategy of VTC Online with
Three Kingdoms Webgames which is one of VTC Online’s best battle-focused
real-time strategy game.
With the slogan “Intergrating service – connecting people,” VTC Online
targets at the community of 20 millions East Asia people who are living and
working in America, along with that is 40 millions U.S. citizens with the habit
of regularly using the Internet.
The global E&M market as a whole, including both consumer and advertising
spending will grow by 2.7 per cent compounded annually for the entire forecast
period to $1.6 trillion in 2013. Though the current economic downturn has,
without doubt, impacted virtually every sector of the E&M marketplace it has
also accelerated and intensified the digital migration among both providers and
consumers of content. Responses to the recession will vary from country to
country and region to region with some territories showing little ill effects
while others experience steep declines.
Latin America and Asia Pacific remain the fastest growing regions
increasing at an annual compound rate of 5.1 per cent and 4.5 per cent through
to 2013 reaching $73 billion and $413 billion respectively. Excluding Japan, the
dominant country in the Asia Pacific region which accounted for 45 per cent of
total spending in 2008, E&M spending in Asia Pacific will increase at a
projected 7.1 per cent compound annual rate over the period of the Forecast./.
