Sunday, September 12, 2010

Vietnam trademarks compete for Golden Star prize

As many as 200 Vietnamese trademarks and products are competing for the
Vietnamese Golden Star prize 2010 and the chance to promote their
trademarks on both domestic and international markets.


The awards ceremony will take place in Ho Chi Minh City on
September 2 when the nation is celebrating the National Day.


The Vietnamese Young Entrepreneurs Association Vice President, Nguyen
Manh Cuong, said at a press briefing in Hanoi on August 25 that
there will other events to promote Vietnamese trademarks along with the
awards ceremony such as a “Vietnamese Golden Star” parade for children
in difficult circumstances and a flower-decorated convoy marching named
“Vietnamese Golden Star-Vietnamese Trademark Promotion”.


Young people will have a chance to talk with young businesspeople during the event through a seminar.


The prize has been an annual event since 2003 and aims to promote
Vietnamese trademarks on both domestic and international markets. It is
one of leading trademark promotion campaigns in Vietnam .


So far, 1,127 trademarks and products have won the prize.


Many of the prize winners have managed to increase their revenues
between 150 and 200 percent as well as expand exports and take a firm
foothold on foreign markets./.

Related Articles

Foreign investment hits 11.57 billion USD

Foreign investment hits 11.57 billion USD

Vietnam has attracted more than 11.57 billion USD in foreign direct
investment (FDI) since the beginning of this year, a year-on-year drop
of 12.3 percent.


Of the figure, 10.79 billion USD
came from 658 newly-licensed projects, up 41 percent year-on-year in
value, and 787 million USD from 143 operational projects, down 85.8
percent in terms of capital compared to the same period last year.


In August alone, the country licensed 125 projects with a combined
registered capital of 2.47 billion USD and permitted six others to add
72 million USD to their existing investments, reported the Foreign
Investment Agency (FIA) under the Ministry of Planning and Investment.


As many as 850 million USD of FDI were disbursed in
August, bringing the total amount so far this year to 7.25 billion USD, a
year-on-year rise of 3.6 percent, according to the FIA.


During the January-August period, the FDI-invested sector earned 23.96
billion USD from exports and spent 22.37 billion USD on imports,
year-on-year rise of 26.6 percent and 43.6 percent, respectively.


Vietnam expects to attract between 22-25 billion USD in FDI this year./.

Related Articles

Saturday, September 11, 2010

Brand buzz secured by breakthrough ideas

investment

Breakthrough creative ideas are more important in securing brand buzz than official sponsorship during an event like the football World Cup, according to a recent report by Cimigo, an independent team of marketing and brand research specialists.

Being an official sponsor of the World Cup was not necessarily sufficient to secure brand recognition, the 2010 Football World Cup Communication Landscape survey found.

Cimigo interviewed 1,000 Vietnamese in Ho Chi Minh City and Hanoi about what they saw, heard, felt, bought and consumed during the 19th FIFA World Cup in June and July. Cimigo engaged a community of 50 fans to understand the World Cup brand buzz.

"Many brands seek to be associated with the Football World Cup and tap into the extreme emotions and sense of belonging with fans, teams, nations and the world," Tom Skilbeck, director at Cimigo, said.

However, official sponsorship does not always guarantee that a brand will get all the buzz and association with the sport, the event or the fans.

"Among the top 10 brands creating a buzz and association with the World Cup, only four were official sponsors," he said.

The brands that created the most buzz around the Football World Cup included Coca-Cola, Pepsi, Tiger, Sony, Samsung, Heineken, Castrol, Nokia, Adidas and The Gioi Di Dong.

Of these, Coca-Cola, Sony, Castrol and Adidas were the only official sponsors.

"Advertising proved critical," Skilbeck said.

True buzz was generated by exciting live events, World Cup-related promotions and online contests.

For example, Pepsi's TV commercial propelled the association of the World Cup with Pepsi to second place behind Coca-Cola.

The Pepsi advert used a football star line-up, including Vietnam's first and third favorite players, Lionel Messi and Ricardo Izecson dos Santos Leite (Kaka), along with other stars including Thierry Henry, Frank Lampard and Didier Drogba.

Pepsi paid large endorsement fees to these celebrities, and most people in Viet Nam assumed that the company was an official sponsor. Coca-Cola was the most associated brand with the World Cup.

Skilbeck said the company "did a fantastic all-round marketing effort" including strong TV advertising supported by the World Cup Trophy Event, under-the-bottle cap promotion and online contests.

The Mobile World Handset retail chain, or The Gioi Di Dong, with 56 branches nationwide cut through with compelling promotions, according to the survey.

Related Articles

Brand buzz secured by breakthrough ideas

investment

Breakthrough creative ideas are more important in securing brand buzz than official sponsorship during an event like the football World Cup, according to a recent report by Cimigo, an independent team of marketing and brand research specialists.

Being an official sponsor of the World Cup was not necessarily sufficient to secure brand recognition, the 2010 Football World Cup Communication Landscape survey found.

Cimigo interviewed 1,000 Vietnamese in Ho Chi Minh City and Hanoi about what they saw, heard, felt, bought and consumed during the 19th FIFA World Cup in June and July. Cimigo engaged a community of 50 fans to understand the World Cup brand buzz.

"Many brands seek to be associated with the Football World Cup and tap into the extreme emotions and sense of belonging with fans, teams, nations and the world," Tom Skilbeck, director at Cimigo, said.

However, official sponsorship does not always guarantee that a brand will get all the buzz and association with the sport, the event or the fans.

"Among the top 10 brands creating a buzz and association with the World Cup, only four were official sponsors," he said.

The brands that created the most buzz around the Football World Cup included Coca-Cola, Pepsi, Tiger, Sony, Samsung, Heineken, Castrol, Nokia, Adidas and The Gioi Di Dong.

Of these, Coca-Cola, Sony, Castrol and Adidas were the only official sponsors.

"Advertising proved critical," Skilbeck said.

True buzz was generated by exciting live events, World Cup-related promotions and online contests.

For example, Pepsi's TV commercial propelled the association of the World Cup with Pepsi to second place behind Coca-Cola.

The Pepsi advert used a football star line-up, including Vietnam's first and third favorite players, Lionel Messi and Ricardo Izecson dos Santos Leite (Kaka), along with other stars including Thierry Henry, Frank Lampard and Didier Drogba.

Pepsi paid large endorsement fees to these celebrities, and most people in Viet Nam assumed that the company was an official sponsor. Coca-Cola was the most associated brand with the World Cup.

Skilbeck said the company "did a fantastic all-round marketing effort" including strong TV advertising supported by the World Cup Trophy Event, under-the-bottle cap promotion and online contests.

The Mobile World Handset retail chain, or The Gioi Di Dong, with 56 branches nationwide cut through with compelling promotions, according to the survey.

Related Articles

Agriculture sees annual growth of 3.8 percent

The agriculture sector is striving to reach an annual GDP growth rate of 3.5-3.8 percent during the 2010-2015 period.


At the sector’s patriotic emulation conference in Hanoi on August
24, the Deputy Minister of Agriculture and Rural Development Diep Kinh
Tan said that the sector should focus on building a modern and
sustainable agricultural sector which is capable of producing high
quality and competitive commodities in large volumes, while ensuring the
nation’s food security.


The sector plans to achieve
an annual production growth of 4-4.5 percent and an increase in export
turnover of 6.5-7 percent to 21 billion USD per year. It will attempt to
increase forest coverage to 43 percent, realise a seed crop output of
47 million tonnes, including 40 million tonnes of rice, and an annual
seafood output of 4 million tonnes. Farmers per-capita incomes are also
expected to reach 20 million VND per annum.


According to the deputy minister, agriculture is the economic sector to
suffer the most from climate change, disasters, epidemics and
international competition, while the amount of useable land and number
of workers are diminishing.


To reach this target,
Tan said that the sector has put forward a number of solutions on
science and technology, marketing, human resources development and
investments in technical infrastructure and production.


During the 2006-2010 period, the agriculture and rural development
sector made many important achievements in rice, other industrial crops,
animal husbandry and seafood production, earning between 50-200 million
VND, even billions of VND, per hectare per year. Its added value rose
by 3.4 percent per year compared with the Government’s target of 3-3.2
percent.


Also in the reviewed period, Vietnam
exported almost 25 million tonnes of rice worth more than 10 billion VND
and ensured its food security. The nation exported more than 20.6
billion USD of seafood and its forest coverage has risen from 38 percent
in 2006 to 39.8 percent in 2009.


From 2006-2009,
the sector approved 160 ODA projects totalling almost 1.42 billion USD,
of which non-refundable aid made up 45 percent.


A
number of Vietnam ’s agro-forestry and fisheries trademarks are now
firmly established in domestic and foreign markets such as Mekong Delta
tra fish, Vinh Long province’s Nanh Chon rice, Dien Bien rice, Nam Roi
grapefruit and Buon Ma Thuot coffee./.

Related Articles

ASEAN economic meetings begin in Da Nang

ASEAN economic meetings begin in Da Nang


The 42nd ASEAN Economic Ministers’
Meeting (AEM-42), the 4th ASEAN Economic Council Meeting and other
related meetings began in the central city of Da Nang on August 25.


Attending the meetings are the General Secretary
of ASEAN Surin Pitsuwan, and economic ministers from ten ASEAN countries
plus their partners, including China, the Republic of Korea,
Japan, the EU, India, Russia , Australia and New Zealand.


Speaking at the opening ceremony, Vietnamese Prime Minister Nguyen
Tan Dung stated that 2010 is a transitional year in the process of
building the ASEAN Community with its three main pillars of
politics-security, economics and socio-culture, and the ASEAN Economic
Community (AEC) has seen several important developments.


“The AEC’s commitment to integration and key economic cooperation
programmes has step by step become a reality. A common market and a
united economic bloc have been formed, based on the harmonising of
domestic trade regulations and an increased ability to regulate
macroeconomic policies amongst ASEAN member states,” he said.


The creation of the AEC has reflected ASEAN’s strongest and most
consistent commitment to regional economic integration so far, he added.


According to PM Dung, the growth of ASEAN over
the past few years has been helped by the successful linking up of
regional economies. An ASEAN free trade area (FTA) on goods, services
and investment has also been firmly shaped.


Several major cooperation programmes such as the ASEAN one-stop-shop
customs mechanism and the programme to facilitate trade, services and
investment have ushered in the prospect of a clear and united ASEAN
business environment.


In addition, an overall plan
to connect ASEAN countries together, that the association is currently
putting together, will support efforts to create deeper and wider ASEAN
economic links by enhancing the region’s transport infrastructure,
telecoms, information technology, institutions and exchanges between the
regions peoples. This will lay the foundations for expanding
connectivity throughout the whole East Asian region with ASEAN at the
centre.


PM Dung said that during its integration
into the global economy, ASEAN has created a number of close ties by
setting up FTAs with its partners and to date, the bloc has almost
completed establishing a network of FTA zones that includes 16 East
Asian nations, with the AEC at its core.


He went
on to add that the implementing of the Chieng Mai Initiative on
Multilateralisation (CMIM) Agreement and the establishment of the ASEAN
credit and investment insurance fund will contribute to the region’s
financial stability, economic recovery and ensure a steady growth.


The PM said that ASEAN has seen many important successes but in the
context of fluctuating regional and global economies, the bloc needs to
reach a consensus towards a common direction, which is based on
consistent principles that will benefit the whole community.


He suggested that the meetings focus on seeking out practical and
creative measures to enable the plans on Building the AEC to be carried
out by 2015.


PM Dung noted that ASEAN should
pursue balanced and sustainable development policies, while ensuring the
harmonious combination of economic growth objectives and a stable macro
economy, social development and effective responses to global
challenges such as climate change, natural disasters, epidemics and
economic instability.


The association should also
strengthen its existing economic cooperation framework with its partners
to promote economic linkages and create the foundation for a wider
regional structure with ASEAN playing a “central role”, he said.


The bloc is urged to pay attention to more specific and far reaching
measures to speed up the narrowing of the development gap between
regional countries and areas.


Vietnam ’s
government leader said he hoped that at these meetings, the economic
ministers from ASEAN and its partner countries will discuss more
effective ways forward and measures that will enable the bloc to reach
its regional integration objectives.


In the spirit
of openness and creativeness, and with each member nation’s vision and
political determination, the meetings will contribute to a successful
ASEAN in 2010 and in the future, he concluded.


Established in 1967, ASEAN currently groups Brunei , Cambodia ,
Indonesia , Laos , Malaysia , Myanmar , the Philippines , Singapore
, Thailand and Vietnam./.

Related Articles

Japan invests $12 bln to rebuild ASEAN cities

hcmc

About 400 Japanese enterprises will join the US$12 billion Smart East Asian Community Initiative by the government to rebuild the cities of the ASEAN member countries, including Vietnam, under a public-private partnership.

According to the daily Nikkei, Japan’s New Energy and Industrial Technology Development Organisation (NEDO) will work as a manager of the joint ventures with corporations including Toyota Corporation, Tokyo Energy Power Company, Tokyo Gas Company and Itochu Corporation.

These joint ventures will work with local authorities to set up an overall plan in March, 2011, to rebuild the urban areas in the cities of the ASEAN bloc, and will begin construction in Jakarta, Hanoi and Ho Chi Minh City in the next five years.

Under the project, the Japanese businesses will help these cities install smart electric systems, energy-efficient public transport and build water treatment facilities utilising green technology.

The Japanese Ministry of Economy, Trade and Industry and NEDO plan to supply technology and capital for feasibility studies.


Once implemented, the Japanese government will provide loans worth 70-80 percent of the total cost of each project through Japan Bank for International Cooperation and consider the use of Official Development Assistance for some projects.

Related Articles