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| Shoppers flood a Co-opMart store in HCMC - Photo: Quoc Hung |
HCMC - Vietnam’s leading supermarket chain operator Saigon Co.op late last week announced to spend more than VND45 billion on a sales promotion program for Vietnam-made goods at its stores to offer more benefits to customers.
The program will be kicked off late this month until September 26 at 46 Co.opMart supermarkets and 12 Co.op Food stores. Besides, the supermarket will also launch mobile stores stocked with essential commodities, with prices slashed by up to 50% for sale to workers and poor people.
Nguyen Thi Hanh, general director of Saigon Co.op, said the chain would offer a discount program at 46 Co.opMart and 12 Co.op Food stores and, which will slash prices from 10% – 50% for around 1,500 items.
Under the program, customers of Co.opMart supermarkets and Co.op Food stores will have chances to receive gifts and join lucky draws for valuable prizes including 46 Attila scooters and 4,000 gifts. Around 400 local enterprises are expected to join this year’s promotion month of Saigon Co.op.
This is part of the promotion program called ‘Pride of Vietnamese Products’ under the city’s sales promotion month aimed to accelerate the consumption of local products, contribute to economic growth and attract more foreign visitors to the city for shopping.
Supermarkets in the country are now lending a helping hand to local producers of quality goods by prioritizing local commodities on their shelves. The proportion of Vietnam-made goods on the shelves has reached 90-95%.
At Co.opMart stores, 95% of food products and 90% of non-food products displayed along the aisles are made in Vietnam, according to a report just sent by Co.opMart to the HCMC Industry and Trade Department.
According to Bui Hanh Thu, deputy director of Saigon Co.op, foreign products dominated in the past, but domestic products have been gradually making strides.
“Vietnam made goods are now dominating many categories of products,” Thu stated. “For example, 95% of ready-made clothes at Saigon Co-op now are domestically-made products. Meanwhile, previously, 40% of the products were imports.”
Vietnamese goods have regained local consumers’ confidence thanks to their good materials, diversified designs and competitive prices.
According to a survey conducted by TV Plus Company, 58% of Vietnamese consumers have shown keen interest in locally-made products since a campaign entitled “Vietnamese people use Vietnamese goods” was launched by the Ministry of Industry and Trade more than one year ago, compared to 23% previously.
Nguyen Thi Hong, vice chairwoman of the HCMC government, noted a shift to local goods among consumers during a conference here last month.
“Consumers had made active changes in their purchasing habits. The number of people choosing Vietnamese goods increased as they had made comparison in prices and quality between Vietnamese and foreign goods,” Hong said.
Vietnamese commodities now hold larger spaces in trade centers, supermarkets and wholesales centers including Co.opMart, Big C, Metro Cash and Carry Vietnam, Hapro, and Maximark to name but a few.
In the first half of the year, sales revenues of many supermarket chains in the country sharply increased, with an average growth rate of 30-40% in HCMC. Remarkably, the Saigon Co.op Mart system experienced a revenue growth of 70% compared to the same period last year.
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